NOW HIRING!
Marketing Manager – The Foundry Hot Yoga + Fitness Studios
Based in Phoenix, AZ
(Office is in the Arcadia Studio)
At The Foundry, we believe in creating spaces where people feel powerful, connected, and inspired. With 9 hot yoga and fitness studios across Arizona and California—and plans to grow even more through franchising—we’re building something bigger than workouts. We’re building a movement.
We’re looking for a visionary Marketing Manager to help us tell that story. Someone who lives and breathes creativity, who understands how to amplify a brand across multiple platforms, and who is ready to roll up their sleeves and bring fresh energy to every corner of our growing community.
This is a true individual‑contributor role, so you’ll own everything from strategy to execution—capturing studio moments, running campaigns, and spearheading events that unite our community. This role isn’t behind-the-scenes—it’s in the studios, immersing yourself in the magic of our classes, building relationships with our teachers and students, and turning those moments into compelling stories that resonate.
If you’re ready to elevate a brand that’s changing lives (and have fun doing it), keep reading.
What You’ll Do
Be the Heartbeat of Our Brand
Shape The Foundry’s voice, look, and feel across all touchpoints—social media, email, website, merchandise, and beyond.
Lead Our Main Social Channels
Own The Foundry’s central Instagram, Facebook, and TikTok accounts—plan and schedule content, engage with followers, and analyze performance to grow our community.
Capture Authentic Studio Moments
Use your iPhone to film, photograph, and craft vibrant, organic content that showcases our people, classes, and community. You’ll be in studios regularly to keep the Foundry story alive everywhere—capturing real energy, real connections, and real moments.
Plan & Lead Professional Shoots
Organize and run professional photo and video sessions—create strategic shot lists, coordinate talent, and work with photographers/videographers to capture content for campaigns and seasonal launches.
Run Events That Bring Our Community Together
Lead company‑wide events, challenges, and sales—design experiences that engage students and drive excitement.
Support Our Studios + Franchise Partners
Create tailored social media copy, design Canva templates, and craft branded assets for studios and franchises. Approve their designs to keep everything polished, on-brand, and ready to post. Assist with marketing support for grand openings and other major studio events to help drive awareness and attendance.
Drive Email Marketing
Create and execute email campaigns for all Foundry events, promotions, retreats, online video releases, studio openings, and more—ensuring every message lands at the right time and drives action.
Internal Communication Support
Support internal communications—create clear, branded materials for team announcements, staff campaigns, and studio updates.
Plan & Budget for Growth
Develop and submit the annual marketing plan and budget, aligning strategies and resources to fuel our next phase of expansion.
Track & Report Performance
Compile and deliver monthly KMI (Key Marketing Indicator) reports to measure impact, inform decisions, and demonstrate ROI.
Expand Into New Markets
Identify opportunities and execute strategies to grow Foundry brand recognition in emerging territories, supporting our franchise roll‑out.
Run Smart, Strategic Campaigns
Plan and manage paid ads across Meta (Instagram/Facebook), Google, and Yelp that drive leads and grow our community. Stay on top of emerging platforms and trends to keep our marketing fresh and effective. You’ll also be responsible for creating, editing, and tracking the efficiency of automated campaigns in Momence— our booking platform.
Keep Our Digital Home Beautiful
Oversee updates to thefoundryyoga.com to ensure it’s engaging, easy to navigate, and optimized for SEO.
Merch That Moves
Lead design, release, and promotion of Foundry‑branded gear. Manage our Shopify account to keep the online store fresh, stocked, and growing.
Collaborate + Elevate
Work closely with studio managers, franchisees, and leadership to bring bold ideas to life. You’ll be a proactive partner in brainstorming, feedback, and driving creative alignment across all touchpoints.
This Role Is For You If You…
✔️ Are based in Phoenix, AZ (or nearby).
✔️ Have 3+ years of marketing experience—ideally in fitness, wellness, or lifestyle brands.
✔️ Know your way around Canva, Adobe Creative Suite, Meta/Google Ads Manager, WebFlow, Shopify, and Asana.
✔️ Thrive on being in the studio—filming, photographing, and connecting weekly.
✔️ Are excited to travel regularly to all Foundry studios in Arizona and visit our California location as needed.
✔️ Are highly organized and adept at planning shoots with intention (shot lists, talent coordination, etc.).
✔️ Can switch between capturing organic iPhone content and overseeing polished professional productions.
✔️ Are a creative storyteller who’s as comfortable writing a caption as you are analyzing campaign performance.
✔️ Have an eye for design and a knack for making a brand shine across multiple locations.
✔️ Love planning events and bringing people together with exciting challenges and promotions.
✔️ Are passionate about wellness, movement, and making people feel amazing in their own skin.
Why You’ll Love Working Here
A growing, passionate team that values innovation and collaboration.
Free yoga + fitness membership (we’ll see you on the mat!)
Competitive salary and room to grow as we expand into new markets. This is a full-time position.
The chance to be part of something bigger—a community that truly changes lives.
READY TO APPLY?
Please submit your resume, cover letter, and a digital portfolio (PDF or link) showcasing relevant work to info@thefoundryyoga.com